O2O strategic marketing for returning users
Date of Project Completion currently underway
Type of Project IMC MARKETING
Project Period 2016. 04 ~
Marketing Point O2O advertisement mainly targeting returning users
Marketing Result online buzz of offline events and increase of returning users
World of Warcraft
Online marketing of World of Warcraft (2016. 4~)
Online marketing execution for new expansion packs and patches, and other issues
Online event & media mix & viral marketing
World of Warcraft(WOW) is a game which is based on a movie called Warcraft that was released on 9th June in 2016.
Promotion of WOW’s new expansion package release on the 1st of September.
(Media mix, Cinema advertisement, IPTV advertisement and etc.)
Promotion around diverse issues linked with a variety of offline events for WOW’s new expansion package corps opening in 2 years.
Events for returning users of WOW!
More than 3 hundred thousands of entries.
Discount and other diverse promotions were carried out