본문 바로가기 네비게이션 바로가기
HOME PORTFOLIO 포트폴리오 상세

World of Warcraft

World of Warcraft
Fall into WOW again!

O2O strategic marketing for returning users

Date of Project Completion currently underway

Type of Project IMC MARKETING

Project Period 2016. 04 ~

Marketing Point O2O advertisement mainly targeting returning users

Marketing Result online buzz of offline events and increase of returning users

World of Warcraft

 

 

Online marketing of World of Warcraft (2016. 4~)

Online marketing execution for new expansion packs and patches, and other issues

 

 

 

Online event & media mix & viral marketing

 

그림1.png

 

World of Warcraft(WOW) is a game which is based on a movie called Warcraft that was released on 9th June in 2016.

Promotion of WOW’s new expansion package release on the 1st of September.

(Media mix, Cinema advertisement, IPTV advertisement and etc.)

 
 
 

너흰-아직-준비-600X300.jpg

 

메인-600X300.jpg

 

 

 

Promotion around diverse issues linked with a variety of offline events for WOW’s new expansion package corps opening in 2 years.

 

 

 

Wow_업적-이벤트-537x1024.jpg

 

 

 

Events for returning users of WOW!

More than 3 hundred thousands of entries. 

 

 

 

WoW-PetsMounts-페이스북-배너-1024x536.jpg

 

Discount and other diverse promotions were carried out