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SPC Group, Baskin Robbins 31 Influencer Marketing

SPC Group, Baskin Robbins 31 Influencer Marketing
It is not the usual Baskin Robbins 31 store you've seen before!

Increase content ripple effect through Facebook Power Page!

Date of Project Completion 2018.06.25

Type of Project VIRAL MARKETING

Project Period 2018.05.01 ~ 2018.06.16

Marketing Point Plan Influencer Power Contents for Baskin Robbins 31

Marketing Result Plan media and content suitable for category to encourage engagement and comment

Plan and Production of Creative Contents

Using Facebook Power Pages

 

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Promotion for Baskin Robbins 31 Concept Store

 

 

Have a partnership with Facebook Power Page suitable for the target audience (about 150 of them)

Develop contents that fit the concept of advertisers such as

Planning and Reporting + Concept + Production 

 

 

 

 

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Produce readable content according to various concepts for collecting opinions from 
advertisers and design considerations.

 

 

 

 

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Reinterpret the needs of advertisers, such as New Single Cans and Happy Banding Machines, as natural viral

Have a more influential interaction than the existing posting advertisement.

 

 

 

 

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Photographed branches at Serosugil, Gangnam Shin-Nonhyun, Incheon International Airport
Terminal 1 Duty-free shop, etc.

 

 

 

 

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